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When trying to gage the important of back links in SEO, it is smart to keep in mind which search engine you are competing in. Google counts back links much more than MSN, although both take them into account. Back links are links that are directed towards your website. The number of back links that your website has depends upon its popularity. Back links go hand in hand with search engine optimization; Google especially gives credit to the websites that receive a good number of back links from a variety of different websites.
Remember that just simply having back links isn’t as effective as having quality back links. There are two aspects to think about when figuring out if you have quality back links. One is if the keywords put in your anchor text that goes directly back to your site for which you are trying to optimize. The second is making sure the website that links back has the same theme as your website. This will then make the websites more relevant than other websites in the same search. Back links are important to SEO because as you build up back links, you are boosting up your website and have a greater chance of getting indexed faster. Not only does it help with the short term, but in the long run, it also helps to increase the traffic to your site.
Search engines now are very keen for websites that actually take the time to build up quality back links, over an extended period of time. It is quite easy to get your web page up in rankings however, when it comes to search engines, you can’t fool them with inbound links from other sites. Trying to cheat with the quality back links to the search engine will get your site sandbox, which can take weeks to months to resurrect it back to its reigning position. Building up quality links is a very time consuming task and requires a lot on your part. Back links potentially determine the fate of your website and it can either be a complete dud or a huge success.